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Which Article 50 duties apply to your AI feature?

Article 50 of the EU AI Act applies from 2 August 2026. Whether it imposes any duty on your product — and in which role — depends on what the feature does. Answer six questions; every conclusion carries its article.

Legal basis: Regulation (EU) 2024/1689 verified against the Official Journal · Digital Omnibus as adopted 29 June 2026 · Not legal advice.

Is your product placed on the EU market, or is its output used in the EU?

Selling to EU customers counts. So does output that reaches people in the EU — the Act's two extraterritorial reach triggers (Art. 2(1)(a), (c)). Established in the EU? You're in scope regardless.

Do you ship the AI feature under your own brand?

Integrating GPT, Claude or any foundation model into your product under your name makes you the provider of the resulting system — not a mere deployer of someone else's model.

Does the feature interact directly with people? (chatbot, assistant, voice agent)

Anything a customer or end user converses with.

Does it generate synthetic content — text, images, audio or video?

Any generated or manipulated audio, image, video or text counts — Article 50(2) has no "realism" threshold.

Do you operate emotion recognition or biometric categorisation on people?

As the organisation exposing people to such a system (deployer duty).

Do you create or share deepfakes, or publish AI-generated text informing the public on matters of public interest?

Deployer disclosure duty; exceptions exist for creative/satirical works and human-reviewed editorial text.
Your Article 50 map