Art. 50(4) — Disclose that the content has been artificially generated or manipulated
Aplicable desde: 2 de agosto de 2026.
Qué la activa
Deepfakes (image, audio or video content that is artificially generated or manipulated); AI-generated or manipulated text published with the purpose of informing the public on matters of public interest
Qué hay que hacer
Disclose that the content has been artificially generated or manipulated
La excepción
- Creative, satirical, artistic, fictional or analogous works: reduced transparency (disclose existence in an appropriate, non-hampering manner)
- Text under human review or editorial control where a natural or legal person holds editorial responsibility
Excepción para fuerzas de seguridad
Does not apply where the use is authorised by law to detect, prevent, investigate or prosecute criminal offences.
Las fechas que aplican
| Art. 50 aplicable desde | 2 de agosto de 2026 |
| Art. 50(2) marking transition (systems already on the market) | 2 de diciembre de 2026 |
| Annex III high-risk | 2 de diciembre de 2027 |
| High-risk embedded in regulated products | 2 de agosto de 2028 |
Regulation (EU) 2026/1744 (Digital Omnibus on AI) of 8 July 2026, OJ 24 July 2026, in force 27 July 2026 (ELI: http://data.europa.eu/eli/reg/2026/1744/oj), moved the high-risk dates to 2027-12-02 (Annex III) and 2028-08-02 (Annex I); it did NOT delay Article 50's application date, which remains 2026-08-02.
Cómo aparece esto en un cuestionario
El comprador casi nunca cita el número de apartado. Lo pregunta como un control: si se avisa al usuario de que está ante un sistema de IA, si se marca la salida generada, si el aviso salta antes de la primera interacción. Una respuesta que nombra el apartado, el papel y la fecha se lee como trabajo preparado. Un «cumplimos el Reglamento de IA» se lee como relleno y provoca otra ronda de preguntas.
Las cinco obligaciones del artículo 50
- Art. 50(1) — Inform the persons concerned that they are interacting with an AI system
- Art. 50(2) — Mark outputs in a machine-readable format, detectable as artificially generated or manipulated
- Art. 50(3) — Inform the natural persons exposed to the operation of the system
- Art. 50(4) — Disclose that the content has been artificially generated or manipulated
- Art. 50(5) — Information must be provided in a clear and distinguishable manner at the latest at the time of the first interaction or exposure, conforming to accessibility requirements