Playbook

Received a security questionnaire? What to do in the first 24 hours

First: this is good news. Security questionnaires arrive when a deal reaches procurement or security review — the buyer is seriously evaluating you. The questionnaire is not the threat. The threats are (a) answering late while the deal loses momentum, and (b) answering with claims that collapse later in due diligence. The first 24 hours decide both.

Hour 1: identify what you actually received

Open it and classify before anyone starts typing. The format tells you the effort and the playbook:

Count the questions, note the stated deadline, and note who sent it (procurement, security team, or your champion forwarding it — your champion is your ally for context and extensions).

Hour 2: protect the timeline

Hour 3: decide who answers it

Three viable paths — the honest decision criteria are in our full comparison with real 2026 prices:

Whichever path you choose, one person owns consistency. Contradictions between sections (encryption "yes" in one tab, "partially" in another) are a classic due-diligence flag.

The two mistakes that actually kill deals

  1. The hopeful "yes". Answering "yes" to a control you partially have feels harmless and is the most expensive mistake in the document. State what exists today; put what's missing in a gap statement with a remediation step and a date. Buyers accept honest gaps with plans. They do not forgive discovering an overstated yes.
  2. Legal claims without sources. AI sections now reference a regulation that is in force. Unsourced paraphrases ("we comply with the EU AI Act") invite follow-up questions you may not want. Every legal claim should cite its article — it also signals you know the terrain better than the reviewer does.

If your product ships AI features: check which Article 50 transparency duties actually apply to your feature before answering anything about them — the answer depends on what the feature does and on whether you ship under your own brand. Our free Article 50 checker maps it in six questions, no email required. Deeper: who owes what under Article 50.

The first-24-hours checklist

Deal blocked by this questionnaire right now?

Send it — first 3 answers free within 24h, full delivery in 48h for $490 flat, paid after delivery. Judge the work on the public sample first.

Send your questionnaire →